Make sure you launch the game in Steam's online mode. On the game screen, the background should be in Options->Gameplay at the top of the section.
Just to be sure, go to this page and login to WorldofTrucks to see if you received your item:
https://worldoftrucks.com/en/events.php.
It should look like this on the right side of the screen:
Congratulations to your event completion!
Reward: Beautiful, unique and atmospheric sunset background surrounding your truck in the main menu of American Truck Simulator. (rewarded as tradeable and marketable Steam inventory item).
Already redeemed by this Steam account.