I don't know enough to tell you what the potential for viewership is, but I'd say it's larger than current.Viper28 wrote: ↑11 May 2022 05:43 most def there is a market, but IMO it's comparatively smaller. Course the market for ATS/ETS2 viewers is likely largely gobbled up by a few established channels, one of which I don't find all that critically and equitably insightful. I can tell when a reviewer spends time to really get to know a product and isn't just a polished "quasi spokesperson" for a company. I like LGR for that reason.
People love trucks. Trucking channels get tons of views.
as do farming channels. The difference is irl farming and trucking channels are showcasing different things. Farming Sim video game channels are showcasing different things (several channels only do construction and mining, some do logging exclusively, etc).
ATS content, regardless of content creator, can typically be summed up into two categories: just drive or build and drive.
Jeff Favignano is a just drive content creator. FTG does a number of build and drives. And there are plenty of others doing the same. But that is all.
There's no ATS dump truck channel. There's no ATS towing channel. There's no ATS farm trucking channel. There's no ATS log trucking channel. There's no ATS police channel. There's really not even a channel in ATS where one person drives the same truck for more than a couple videos. Yet irl versions of most of these exist and show varied levels of success.
And the reason that these channels don't exist for ATS isn't because necessarily that people have no interest in doing these things: it's because gameplay is locked in such a way as these things are impossible. There are more dump and tow trucks in Farm Sim than ATS. Someone I know even has functional garbage trucks. None of these things are possible in current ATS.
Pretty much every ATS content channel is driving a new truck every video or now doing some convoying with friends. It gets old after a while.